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One of the key competitive advantages for a community pharmacy is its QCPP accredited status. In order to leverage this advantage into the marketplace, streamlined and effective local marketing is necessary.
To assist QCPP pharmacies to market themselves, the QCP Division of the Pharmacy Guild of Australia has developed a Local Area Marketing Kit. The kit is designed to create consumer awareness for the pharmacy and the many advantages that being QCPP accredited can bring. The Local Area Marketing Kit outlines key health messages and details ways in which you can develop media coverage at the local level.
The documents included are:
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Action List - Getting Involved
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Press Releases
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Consumers
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Families
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Older Australians
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Special Interest
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Tips for dealing with the Media
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Defining your Unique Selling Proposition (USP)
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An Editorial paragraph
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Key Facts about QCPP
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Key Messages for customers
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A template letter to pharmacy customers
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Pharmacy Statistics - Risk
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Why the QCPP is necessary
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QCPP Logos (electronic & bromide)
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Testimonials
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Frequently Asked Questions
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Industry Support and Sponsors
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Guild Communications Contact
Simply cut and paste the information you need and then tailor to your requirements. Click here to view the Local Area Marketing Kit.
Contact
QCPP
Help
HELP
LINE: 1300 363 340
Level 3, National Circuit Barton ACT 2600
PO Box 7036 Canberra Business Centre ACT 2610 Australia
Telephone: +61 2 6270 1888 * Facsimile: +61 2 6270 1885
Email the Webmaster